NS Health Authority
Two campaign bodies for the same cause. 'It Sticks With You — Yellow Flag Moments' speaks to people who don't think they have an addiction problem, be it drinking, gambling or something else serious. The Letter From films show the emotional and real-world consequences of gambling addiction, and the people who end up most affected.
- Addiction awareness campaigns
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- Campaign strategyCampaign films
“Don't ignore your yellow flag moments.”
The problem
Most addiction awareness is aimed at people already in crisis. The people most likely to slide past a serious habit — drinking, gambling or something else — are the ones who don't see themselves in those ads. They don't believe they have an addiction problem, so the message never lands.
The thinking
'It Sticks With You' is built on yellow flag moments: the small, ordinary, slightly embarrassing instances that stay with you long after they happen. A bottle handed over at the front steps. A card game across a business lunch. A quiet realisation on the family sofa. None of them look like an addiction from the outside. All of them are worth noticing.
The result
Three 30-second films that end on the same line — Don't ignore your yellow flag moments — and leave the judgement to the viewer. Alongside them, the Letter From films carry the other half of the story: what gambling addiction leaves behind for the people closest to it.
It Sticks With You — Yellow Flag Moments
For people who don't think they have an addiction problem — drinking, gambling or something else serious. Three films built on the small, ordinary moments worth noticing.
Letter From
The other half of the story. These films show the emotional and real-world consequences of gambling addiction — and the people who end up most affected.