DeWolf Experiences
Brand strategy and identity for DeWolf Experiences. The strategy, bringing food, wine and travel experiences together under a distinctive brand.
- Brand strategy & identity
- 2024
- Brand strategyIdentity systemWebsiteSocialOut-of-home
“Food and wine experiences by design. More sniff, less snoot.”
The problem
Curated food and wine travel is usually sold with the same hushed, exclusive tone. DeWolf's tours to places like Sardinia, Calabria and Argentina were warm, social and a little irreverent, and the brand needed to feel like that before anyone booked.
The thinking
Build one flexible system that could hold tours, events and dining under one name: an editorial serif wordmark, a palette pulled straight from the vineyard, and a voice that lets real travellers do the talking.
The result
A brand identity, website, social testimonial series and out-of-home campaign that sells the feeling of the trip, not just the itinerary.
“Food and wine experiences by design.”
What this work holds onto
Sell the memory
Every piece leads with what it feels like to be there: the table, the view, the people.
Let guests speak
Testimonials are the hero of the social system, set large in the brand serif.
Colour from the source
Bordeaux and Riesling greens, Mediterranean blues and sunset oranges come straight from the places on the map.
Be warm, witty and specific.
Don't be precious about wine.
Show people having a good time.
Don't show empty, staged luxury.