Misc & One-Offs
A home for the one-offs: single ads and quick ideas that never became a full campaign, but still had to work on their own.
- One-off advertising
- 2013
- Concept developmentCopywritingArt direction
“Do what you want. Go where you will.”
The problem
Not every idea needs a campaign behind it. Some jobs are a single ad: a dealership floor, a seasonal push, an offer that has to land on its own without a brand system to lean on.
The thinking
Build each one around a single line and let that line carry the whole thing. 'Stuffed jalapeño' treats a fully-optioned car the way you'd treat a hot dog — a small, funny claim that makes a spec sheet memorable. 'YOLO.' talks straight to graduates with a diploma in hand, no credit history and no down payment.
The result
Two standalone executions for MINI Moncton: clear offers, unmistakable brand, and a voice that didn't need a campaign to justify itself.