Mish Leard
Creative Director/Graphic Designer
mish
Contact Me
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Bold, not reckless
Being bold doesn’t mean throwing caution out the window. It means using insight, strategy, and a little nerve to utilize ideas that actually work. Bold ideas grab attention, provoke thought, they shift the game because they’re backed by reasoning, not bravado.
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Opportunities
The ideas that feel weird at first are usually the ones people remember. Weird isn’t random—it’s the familiar, reframed in ways that make it relevant, engaging, and impossible to ignore. Stand out by twisting expectation, not abandoning sense.
mish loves
monsters
In a world full of same and me too brand messaging people crave something real. Will you be its source or judy another echo?
Sound or Echo?
Many businesses are happy doing what seems to work for others. This is the best way to make sure you never find what works better for you.
In a world full of sounds, will you
be a source or an echo?
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Small thinking
Small thinking is playing it safe, it's often what feels comfortable, so we settle for ideas that whisper instead of roar. It’s the kind of thinking that avoids reinvention, stifles creativity, and guarantees we stay invisible. The big challenges aren’t scary, safe limited thinking is.
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In todays consumercentric landscape you'll never maintain marketshare if you neglect heartshare. Curious? Find out more.
SELECTED WORK
HALIFAX HURRICANES
Rebranding
WRIGHT ESTSTE COMPANY
Brand Identity Devleopment
Selected Work
DEWOLF EXPERIENCES
Brand Identity Developemnt
DESTINATION SOUTHEAST NEW BRUNSWICK
Summer Brsnd Csmpsign
SALTWIRE NETWORK
Inside Voices Brand Campaign
Steele Auto
Luxury Brand Media Placement
mish loves monsters
Michelle Leard Online
Contact me for a FREE Brand Audit
OTHER WORK
Services
Brand Identity
Web development
Creative concepts
Digital strategy
User experience
Interface design
Integrated campaigns
Selected clients
Atlantic Books
Audi
BiblioGifting
BioScript
BMW
CBCL
Destination SE NB
DeWolf Experiences
Halifax Hurricanes
Gusto Italian Fest
Mapleton Pharmacy
NS Health Authority
NSLC
Oulton College
The Port Of Halifax
Toyota
Steele Auto
Sabian Cymbals
SaltWire Network
WEVRR Marketing
A LITTLE ABOUT ME
I’ve always had a passion for monstrous business problems—the messy, risky, intimidating kind. Playing it safe has never really been my thing; I’d rather build something bold that might topple than something forgettable that never moves at all.
What I’ve learned is this: design on its own is never enough. Without strategy, it’s like eating ice cream without the cone—you’ll enjoy it for a moment, but it melts fast and slips through your fingers. Beautiful work that doesn’t last isn’t the goal.
That’s why I treat branding like music: rhythm, timing, and all the pieces working together to make something unforgettable. With 20+ years as a designer, creative director, and strategist, my focus has stayed the same—create bold, beautiful work built on solid strategy. Because when brands fail, it’s rarely because they weren’t pretty enough.
About Mish
A LITTLE ABOUT ME
I’ve always had a passion for monstrous business problems—the messy, risky, intimidating kind. Playing it safe has never really been my thing; I’d rather build something bold that might topple than something forgettable that never moves at all.
What I’ve learned is this: design on its own is never enough. Without strategy, it’s like eating ice cream without the cone—you’ll enjoy it for a moment, but it melts fast and slips through your fingers. Beautiful work that doesn’t last isn’t the goal.
That’s why I treat branding like music: rhythm, timing, and all the pieces working together to make something unforgettable. With 20+ years as a designer, creative director, and strategist, my focus has stayed the same—create bold, beautiful work built on solid strategy. Because when brands fail, it’s rarely because they weren’t pretty enough.
Branding
Websites
Design
Digital
TV/Video
RAdio
Services
"I've known Michelle for the better part of a decade. She's a master of brand identity, campaign concepts, and digital development. I've learned that when
I need the highest level of design strategy and aesthetic, or I'm struggling to find the right tone of voice for my messaging, I always go to Mish.
Love what she's done for DeWolf Experiences and VinoMare."
– Mark DeWolf,
Owner, DeWolf Food & Wine Experiences