Michelle Leard
Creative DIrector/Graphic Designer
Mish Loves Monsters
Featured Work
In todays consumercentric landscape you'll never maintain marketshare if you neglect heartshare. Curious? Find out more.
A LITTLE ABOUT ME
I’ve always had a passion for monstrous business problems—the messy, risky, intimidating kind. Playing it safe has never really been my thing; I’d rather build something bold that might topple than something forgettable that never moves at all.
What I’ve learned is this: design on its own is never enough. Without strategy, it’s like eating ice cream without the cone—you’ll enjoy it for a moment, but it melts fast and slips through your fingers. Beautiful work that doesn’t last isn’t the goal.
That’s why I treat branding like music: rhythm, timing, and all the pieces working together to make something unforgettable. With 20+ years as a designer, creative director, and strategist, my focus has stayed the same—create bold, beautiful work built on solid strategy. Because when brands fail, it’s rarely because they weren’t pretty enough.
About mish
A LITTLE ABOUT ME
I’ve always had a passion for monstrous business problems—the messy, risky, intimidating kind. Playing it safe has never really been my thing; I’d rather build something bold that might topple than something forgettable that never moves at all.
What I’ve learned is this: design on its own is never enough. Without strategy, it’s like eating ice cream without the cone—you’ll enjoy it for a moment, but it melts fast and slips through your fingers. Beautiful work that doesn’t last isn’t the goal.
That’s why I treat branding like music: rhythm, timing, and all the pieces working together to make something unforgettable. With 20+ years as a designer, creative director, and strategist, my focus has stayed the same—create bold, beautiful work built on solid strategy. Because when brands fail, it’s rarely because they weren’t pretty enough.
Brand Identity
Websites
Graphic Design
Social Media
Broadcast
RAdio
They Like Me!
"I've known Michelle for the better part of a decade. She's a master of brand identity, campaign concepts, and digital development. I've learned that when
I need the highest level of design strategy and aesthetic, or I'm struggling to find the right tone of voice for my messaging, I always go to Mish.
Love what she's done for DeWolf Experiences and VinoMare."
– Mark DeWolf,
Owner, DeWolf Food & Wine Experiences